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Aeroplan to be Official Loyalty Program Supplier of the TORONTO 2015 Pan Am/Parapan Am Games

TORONTO, Jan. 6, 2015 /CNW/ - The TORONTO 2015 Pan Am/Parapan Am Games experience just got even more rewarding for visitors. Thanks to a new partnership with global loyalty management leader Aimia, Aeroplan will be the Official Loyalty Program Supplier for the Games.

"The TORONTO 2015 Pan Am/Parapan Am Games will provide an experience that people will never forget, and having Aeroplan as part of our Games family will help get people engaged and excited about the Games," said Saäd Rafi, chief executive officer of the TORONTO 2015 Pan Am/Parapan Am Games Organizing Committee (TO2015). "With its marketing expertise and relationships across Canada, Aeroplan is a great partner to help spread the word."

Aeroplan is teaming up with Imperial, the Official Fuel and Convenience Store Supplier and the owner of the Esso brand, to launch an integrated online and on-site contest for an unforgettable Games experience. From January 6 to March 30, 2015, swipe your Esso Extra or Aeroplan card at any Esso station across Canada (more than 1,700 stations in total) for a chance to win one of two grand prize trips to the TORONTO 2015 Games.

This giveaway for four includes admission to three days of events, Opening or Closing Ceremonies, return airfare to Toronto, hotel accommodation and $3,000 spending money. Also, you can enter your Esso Extra or Aeroplan Card number online at getintothetoronto2015games.com to automatically enter for a chance to win four tickets to the featured daily event. Every day will feature a different event and will be a new chance to win.

"Aeroplan is proud to be part of the TORONTO 2015 Pan Am/Parapan Am Games," said John Boynton, chief marketing officer of Aimia. "This partnership allows Aeroplan to support athletes on an international level and will bring our members unique opportunities to engage in an unforgettable sport experience. We look forward to working with TO2015."

About TO2015
The TORONTO 2015 Pan American Games will take place July 10–26 and the Parapan American Games August 7–15. The TORONTO 2015 Games are funded by the Government of Canada, the Province of Ontario, as well as Lead Partner CIBC and other partners and sponsors. 

The TORONTO 2015 Pan Am/Parapan Am Games Organizing Committee (TO2015) is tasked with managing and delivering the Games. It is working to bring some of the world's best athletes and artists to the City of Toronto and Greater Golden Horseshoe region, giving Ontarians a unique chance to be part of the action, and making the region a hub for sport.

For more information about the Games, please visit TORONTO2015.org or follow @TO2015, @TO2015_fr (French) or @TO2015_es (Spanish).

About Aeroplan
Aeroplan, Canada's premier coalition loyalty program, is owned by Aimia Inc., a global leader in loyalty management.

Aeroplan's millions of members earn Aeroplan Miles with its growing network of over 75 world-class partners, representing more than 150 brands in the financial, retail and travel sectors.

In 2014, approximately 2.6 million rewards were issued to members including more than 1.9 million flights on Air Canada and Star Alliance carriers, which offer travel to more than 1,300 destinations worldwide. In addition to flights, members also have access to over 1,000 exciting specialty, merchandise, hotel, car rental and experiential rewards.

For more information about Aeroplan, please visit aeroplan.com or aimia.com.

SOURCE Toronto 2015 Pan/Parapan American Games

For further information: Teddy Katz, Director, media relations and chief spokesperson, TO2015, 416.957.2117, teddy.katz@toronto2015.org; Christa Poole, Aeroplan, christa.poole@aimia.com, 416.352.3745