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Skyline International Development Inc. and Aeroplan Sign Partnership through Advantex


TORONTO, Feb. 2, 2015 /CNW/ - Skyline International Development Inc., (SKLN.TASE) one of Canada's leading owners, operators and developers of hospitality properties and destination communities, announced that it has signed an agreement with Aeroplan, through Advantex that will enable Skyline and its subsidiaries to reward loyal customers with Aeroplan Miles.

"Our new partnership with Aeroplan is very exciting and significant for Skyline," said Michael Sneyd, Skyline's Chief Executive Officer. "We are one of few independent companies to be a partner with Aeroplan, having access to more than five million Aeroplan Members. This initiative demonstrates the success of Skyline's newly revamped marketing efforts and part of our overall business strategy."

To celebrate the launch of its new partnership, Skyline is offering all Aeroplan Members a chance to win up to 100,000 miles when they stay at any Skyline Hotels or Resorts in Canada between February 1st and April 30th, 2015. These properties include: the Cosmopolitan and Pantages Hotels in the heart of Downtown Toronto, the iconic Deerhurst Resort in Muskoka, and Horseshoe Ski Resort and Adventure Park in Barrie.

"As Canada's leading coalition loyalty program, we are pleased to partner with Skyline, a leader in the hospitality industry," said Kelly Lee Smith Advantex VP & General Manager-Loyalty Solutions. "Our partnership allows us to offer our members access to Skyline's unique portfolio of hotels and resorts. We look forward to working closely with Skyline to make this new initiative a great success."

About Advantex

Advantex provides specialized marketing programs that enable members of affinity groups to earn frequent-flyer miles and other loyalty rewards through purchases at participating merchants. Through partnerships with Aeroplan, Canadian Imperial Bank of Commerce, Toronto-Dominion Bank and Caesars Entertainment, Advantex has contractual access to millions of consumers with above-average personal and household income. Advantex also have partnerships with about 1,700 merchants in Canada and the US. Advantex shares trade on the Canadian Securities Exchange under the symbol ADX.

For more information, go to www.advantex.com.

About Aeroplan

Aeroplan, Canada's premier coalition loyalty program, is owned by Aimia Inc., a global leader in loyalty management. Aeroplan's millions of members earn Aeroplan Miles with its growing network of over 75 world-class partners, representing more than 150 brands in the financial, retail, and travel sectors.  In 2013, approximately 2.3 million rewards were issued to members including more than 1.5 million flights on Air Canada and Star Alliance carriers which offer travel to more than 1,300 destinations worldwide. In addition to flights, members also have access to over 1,000 exciting specialty, merchandise, hotel, car rental and experiential rewards.

For more information about Aeroplan, please visit www.aeroplan.com or www.aimia.com.

®Aeroplan is a registered trademark of Aimia Canada Inc.

About Skyline International Development Inc.

Skyline is one of Canada's leading owners, operators and developers of hospitality properties and destination communities. Skyline owns over two million square feet of real estate, has over 2,600 acres with development rights for more than 6,000 residential units and nearly 1,300 rooms in its holdings, employing more than 1,700 staff. Its unique asset mix includes part ownership of Toronto's iconic Omni King Edward Hotel, as well as ownership of, under the Skyline Hotels & Resorts brand, the city's contemporary boutique Cosmopolitan Hotel and Pantages Hotel. Skyline's resort assets include landmark Deerhurst Resort with 45,000 sq. ft. of meeting space lakeside in Muskoka and Horseshoe Resort, home to Toronto's closest ski area and an adventure park. The company is also creating residential communities at Deerhurst, Horseshoe and, most extensively, at the historic lakefront of Port McNicoll, Ontario, a restored gateway to the 30,000 Islands, a UNESCO World Biosphere Reserve. In 2013, the company launched Skyline Vacation Club, Ontario's first drive-to, members-only, points-based urban and country vacation club. In late February 2013, Skyline acquired 50 per cent of the retail component in Blue Mountain Village of which it manages 100 per cent, in addition to owning all the remaining developable land. In 2012, Skyline acquired its first U.S. asset -- the Cleveland Arcade and Hyatt Regency Cleveland at the Arcade. In 2014, Skyline became a public company trading on the Tel Aviv Stock Exchange (TASE) and also acquired Bear Valley Mountain Resort in California.

Visit: www.skylineinvestments.com.

SOURCE Skyline International Development Inc.

Image with caption: "Skyline International Development Inc. (CNW Group/Skyline International Development Inc.)". Image available at: http://photos.newswire.ca/images/download/20150202_C7724_PHOTO_EN_11558.jpg

Image with caption: "Aeroplan (CNW Group/Skyline International Development Inc.)". Image available at: http://photos.newswire.ca/images/download/20150202_C7724_PHOTO_EN_11559.jpg


For further information: Media Contact: Candice Bromfield, Public Relations Manager, (416) 368-2565 ext. 2226, Candiceb@skylineinvestments.com