A Canadian loyalty industry first; Aeroplan, Hip Digital Media and
Michael Bublé are ready to entertain members

    MONTREAL, Sept. 5 /CNW Telbec/ - Aeroplan (TSX: AER.UN), Canada's premier
loyalty marketing program, today announced an innovative new reward, the
AEROPLAN MUSIC STORE, and Aeroplan's Fly Away with Michael Bublé contest.
    In partnership with Hip Digital Media, a full-service digital media
agency, Aeroplan has created a custom branded site,
www.aeroplanmusicstore.com, where members can create accounts and download
music by redeeming 6,000 Aeroplan Miles for a 50-song Music Code. The AEROPLAN
MUSIC STORE allows members to participate in the increasingly popular world of
online digital music.
    Aeroplan has launched the Fly Away with Michael Bublé contest to
celebrate this exciting addition to its growing list of non-flight rewards.
From September 10 - October 21, one lucky Aeroplan member who redeems their
miles for a code to the AEROPLAN MUSIC STORE will be selected to fly to London
with a guest to see Canada's own Michael Bublé at Wembley Arena. After the
concert, the winner and guest will head backstage to meet Bublé. For contest
details, visit www.aeroplan.com/musicstorecontest.
    "The AEROPLAN MUSIC STORE is exciting for Aeroplan as it represents our
first step into the world of online digital music," said Craig Landry, Vice
President, Member Products and Services, Aeroplan. "The innovative ability to
turn Miles into Music helps Aeroplan deliver on our commitment to uniquely
expand our portfolio of rewards to meet the diverse interests of our members."
    Aeroplan has been steadily working to diversify its non-flight rewards
for members. In 2006, non-flight rewards represented 16 per cent of total
rewards issued.
    Hip Digital Media has provided over 1 million licensed songs for the
AEROPLAN MUSIC STORE from all four major record labels, independent labels and
music aggregators such as The Orchard. The store's content is available in WMA
(Windows Media Audio) and MP3 (MPEG Audio Layer-3); each song shows either a
WMA or MP3 graphic next to it for easy identification. Members can download
individual tracks or entire albums.
    "Hip Digital Media is honoured to partner with Aeroplan. Given our
strength in building music properties, we understand the need for companies to
deliver custom branded programs to retain and build their membership base,"
says Peter Diemer, Executive Vice President, Strategy & Development, Hip
Digital Media. "The strength of the Aeroplan brand makes the AEROPLAN MUSIC
STORE an excellent place to showcase our distribution and marketing services."
    The 2007 Digital Music Report, by the International Federation of the
Phonographic Industry (IFPI), reveals single track downloads totalled
approximately 795 million in 2006, an 89 per cent increase from 2005. The
IFPI's report also suggests consumers are turning to digital music downloads
because they offer 24-hour shopping and unlimited shelf space; consumers can
get what they want, exactly when they want it.

    About Hip Digital Media, Inc.

    Hip Digital Media Inc. is a full-service digital media agency
specializing in the licensing and distribution of digital entertainment. Hip
Digital offers custom branded solutions for the delivery of digital music
through creative and proprietary technology. From design and development, to
content licensing and Pin-code distribution, Hip Digital brings together all
of the necessary components for creating powerful music experiences. Hip
Digital Media's client list includes EMI MUSIC CANADA (Nissan, VISA, Ernst &
Young, HMV, Teva), Jetstar Entertainment, (Pepsi), Universal Music Canada,
CORUS Entertainment (CMT, YTV), The Government of Canada (SXSW), Red Bricks
Media (Seagate) and several other advertising & marketing agencies. Hip
Digital is represented to the advertising industry by AWE, a division of
Omnicom.
    For more information about Hip Digital, please visit
www.hipdigitalmedia.com.

    About Aeroplan

    Aeroplan is Canada's premier loyalty marketing company, dedicated to
developing and executing programs designed to engage the loyalty of its
prestigious membership.
    Aeroplan's millions of members earn Aeroplan Miles with its network of
more than 60 world-class partners, representing more than 100 brands in the
financial, retail, and travel sectors. Miles earned may be redeemed for
Aeroplan's industry-leading ClassicFlight Rewards, innovative ClassicPlus
Flight Rewards, and global Star Alliance Flight Rewards, offering travel to
more than 850 destinations worldwide. In 2006 alone, more than 1.4 million
round-trip flight rewards were issued. Aeroplan's roster of non-flight rewards
includes more than 400 exciting specialty, merchandise, and experiential
rewards, as well as hotel and car rental rewards. Members are encouraged to
stay engaged with Aeroplan and avoid mileage expiration due to inactivity by
earning or redeeming Aeroplan Miles at least once in any consecutive
twelve-month period.
    For more information about Aeroplan, please visit www.aeroplan.com.